Have you ever been asked – What is your WHY?
If so – what did you say? If not – what do you think you might say?
Recently, I was interviewed for an event here in New Zealand organised by a colleague of mine & NZ based Positive Reinforcement Horse trainer – Bex Tasker! In this interview, I was asked what is the WHY of Animal Training Academy?
I didn’t articulate it so well in the interview but here is an offering (prepared when I have much more time to carefully choose my words lol) about the why of ATA.
* The WHY of Animal Training Academy
ATA exists to help improve the lives of animals and their human companions through ethical animal training and behavior management principles (with the main focus being on Applied Behavior Analysis). World leading professionals share their knowledge through our podcasts, blog, web-classes and the ATA membership.And then we build a tribe around that knowledge to help develop trainers competencies, orientation & growth. Our online communities help support and encourage our members as they put this knowledge into practise.
You can see my ACTUAL answer (basically the same thing just not as succinct lol) and the entire rest of the interview in the following video …
Once again I’m curious what your WHY is? Leave your comments below & let me know.
Animal Training Academy
P.s a MASSIVE thank you to Lisa Whiteman who recorded the actual interview and whose voice you can hear asking the questions.