About Nicolette Canzoneri:
Nicolette’s academic and professional careers have included all things behavior, beginning with animal behavior early on and morphing into her current endeavours with human behavior. Her background in both human and non-human behavior converged for her master’s degree, which focused on the incorporation of behavioural science in education programming at zoos and aquariums. Nicolette’s graduate studies honed her expertise in learning and science communication in non-formal/free-choice education settings and helped to refine her skill sets in behavior change.
Nicolette is an experienced behavior analyst who is passionate, and compassionate, about motivating change in the environmental arena. Her strengths include innovative science communication, social science research, training animals of all species (humans included!), and creative problem solving. Nicolette currently works at Action Research as the Conservation Behavior Coordinator and manages a variety of environmental projects that incorporate community-based social marketing (CBSM) to increase their effectiveness.
What we will cover:
- The science of behavior applied to humans
- Same principles, different application
- Why is it important?
- Conservation behavior change & zoos and aquariums
- Prior research on application of behavioral science to program development
- How do we do that?
- What is CBSM?
- 5-step framework for applying behavioral science to practice
- Overlaps between ABA & CBSM
- 3 Traps zoo/aquarium professionals fall into when designing programs
- Too many
- Too broad
- Too big
- What to do instead
- How CBSM applies and why it is important, post-COVID
- What is CBSM?
- Resources & support