What was your biggest ever failure in your career? … OR … In other words your biggest ever opportunity to learn?
I’m busy getting ready for tomorrow’s live, premium-members only, Animal Training Academy (ATA) web-class – An Animal Training Content Creation Conversation – where I will be sharing my story about how and why ATA got started!
If you think back to all of your highs and lows in your career and then imagine you had to showcase them for everyone else to learn! That’s exactly what I will be doing tomorrow… and I think my failures are what I am most excited to talk about.
Although, calling them failures isn’t personally how I believe you should view these events. I’m curious if our minds automatically go to that word because that’s how society has trained us? What do you think? When things haven’t gone as you expected, have you let that get you down … OR … risen up through the ashes to move on to bigger and better things?
Do you view these events as failures … OR … potential opportunities to learn? Opportunities to move forward with more information and make better decisions next time.
Anyway … on to one of the biggest failures/”opportunities to learn” ATA has afforded me thus far – It all come after reading this book (see the picture below), have you seen it before?
This book explains how to launch your Animal Training courses etc online. And you can use it to become very successful! In fact I know numerous animal trainers and behavior experts who have done just that!
And the truth is after I read the book for the first time, I applied what I had learned & did really well – using it to sell one of my first ever online courses clicker training fundamentals! I was so happy! I thought well that’s great all I have to do is repeat this process – but to more people!
So six months later … I launched my second course – The RECIPE for animal training success.
Using what I had learned from the book – I sent out information about the RECIPE course to an email list of people – 7 times larger than when I launched clicker training fundamentals! I was ready for the success to start flooding in!
… however all I got was crickets! Nothing! Nada! Due to overlooking a large number of factors – my implementation of what I had learned resulted in ZERO sales.
This was a very hard pill to swallow. It seemed like no one was interested in what I had to say & resulted in me having no money (Embarrassingly I had to go to my mum and ask her to support me financially). I struggled to get out of bed in the morning and everyone was telling me I had to get a job! It destroyed my confidence and left me with a lot of questions;
However I got up every morning and pushed on! Over time I actually became extremely grateful that I was given this opportunity to grow.
One of the big lessons that this taught me is that putting content out into the world is not just about having an email list or a FaceBook page – but about the relationships you have with the people in these lists/groups. I would rather have a group of 100 highly engaged people then 10,000 that couldn’t care less about what I had to say! My main focus now with every piece of content I make is to build a relationship with my audience based on trust & create content they is relevant to them and helps them out with their goals.
This has resulted in the Animal Training Academy membership and podcast show which helps 1000’s of animals and their people on a monthly basis and around the globe! Tomorrow’s web-class is all about me sharing my story and everything else that I have learned which has helped my become a successful creator of online Animal Training content and make a living out of it!
Are you making online animal training content yourself? Are you wondering how you can use what you are doing to create a living for yourself? Then you are not going to want to miss this class.
Actual class time will be 7:30 am New Zealand time Sunday 14th July 2019. Convert to your time here >>> http://bit.ly/ATA_Content_creation
As mentioned this event is for ATA premium members only. However, we don’t want you to miss out, so we’re giving you the chance to join us for just $1!
Grab your trial premium membership trial link here to gain access >>> https://www.animaltrainingacademy.com/2019-membership
Get ready for me to open the lock on Animal Training Academy’s story! We hope to see you there!
P.s. this class will be presented by ATA founder Ryan Cartlidge and will have a special guest host – Separation anxiety subject matter expert & Animal Training Academy premium member Malena DeMartini. You can listen to a past podcast episode with Malena here >>> http://bit.ly/ATA_Malena